Building a Customer Engagement Score for Pharma: A Framework
A Customer Engagement Score aggregates cross-channel HCP interactions into a single, actionable metric. Here is how to design one that actually drives decisions.
Where Science Meets Commercial Success
Strategic marketing consultant for life sciences, MedTech, and diagnostics. I help science-led companies turn innovation into market traction.
Brilliant science won't save you from bad marketing
You've validated the science. Maybe even published it. But getting the right people to understand it, trust it, approve it, or buy it? That's where most scientific innovations stall.
I've seen it happen too many times. A diagnostics company with outstanding clinical data can't get past the procurement committee because the value story doesn't land. A biotech approaching Series B has no commercial strategy to show investors. A digital health platform gets ignored by clinicians who see it as "just another app." The science is always solid. The commercial strategy is where things fall apart.
In this industry, clarity isn't optional — it's the differentiator. I help diagnostics, MedTech, and biotech companies bridge the gap between technical excellence and commercial success.
What I Offer
Messaging Architecture
Translate complex science into clear, compelling narratives for clinicians, payers, and buyers. Build a messaging framework your entire organisation can use consistently — from the sales call to the investor pitch.
Product Positioning
Define your competitive space in regulated markets. Move beyond feature-based positioning to articulate the clinical and economic value that makes procurement committees choose you over the status quo.
Go-to-Market Strategy
End-to-end commercialisation planning for MedTech, diagnostics, and biotech launches. Market access, channel strategy, launch sequencing, and competitive response — grounded in regulatory reality.
Sales Enablement
Equip your commercial team with playbooks, evidence toolkits, competitive battle cards, and ROI calculators they'll actually use in the field. Bridge the gap between marketing strategy and sales execution.
Voice of Customer
Evidence-led customer insights and CX analytics that shape strategy and decisions. From HCP engagement research to omnichannel measurement frameworks that connect activity to outcomes.
Why Work With Me
I'm not an agency. There's no account manager, no junior team, no 30-page proposals. When you work with me, you get one person who understands your science, your market, and your commercial objectives.
Scientist First
MSc in molecular biology, peer-reviewed publications, and over a decade of hands-on product management. I don't approximate your science — I understand it.
Operator, Not Observer
I've managed P&Ls, launched products, built teams, and designed measurement systems. Every recommendation is grounded in what actually works when you have to implement it.
Multi-Market Fluency
UK, US, EU, Japan, APAC. I've navigated MHRA, NICE, PMDA, NHS procurement, and presented at major US medical conferences. Your international launch won't be an afterthought.
Measurably Effective
I've built CX analytics functions for global pharma. Every strategy I build includes the framework to prove it's working — because "it feels like it's working" isn't good enough.
Latest Insights
Why Biotech Companies Need a Go-to-Market Strategy Before Series B
Most biotech companies wait until Phase III or later to think about commercial strategy. By then, critical decisions have already been made — often badly. Here is why GTM planning should start earlier.
The Omnichannel Measurement Problem in Pharma
Every pharma company talks about omnichannel. Very few can actually measure whether their omnichannel strategy is working. Here is why, and what to do about it.