Building a Customer Engagement Score for Pharma: A Framework
A Customer Engagement Score aggregates cross-channel HCP interactions into a single, actionable metric. Here is how to design one that actually drives decisions.
Where Science Meets Commercial Success
Strategic marketing consultant for life sciences, MedTech, and diagnostics. I help science-led companies turn innovation into market traction.
Brilliant science won't save you from bad marketing
You've validated the science. Maybe even published it. But getting the right people to understand it, trust it, approve it, or buy it? That's where most scientific innovations stall.
In this industry, clarity isn't optional — it's the differentiator. I help diagnostics, MedTech, and biotech companies bridge the gap between technical excellence and commercial success.
What I Offer
Messaging Architecture
Translate complex science into clear, compelling narratives for clinicians, payers, and buyers.
Product Positioning
Define your competitive space in regulated markets with positioning that survives scrutiny.
Go-to-Market Strategy
End-to-end commercialisation planning for MedTech, diagnostics, and biotech launches.
Sales Enablement
Equip your commercial team with tools and evidence frameworks that close deals.
Voice of Customer
Evidence-led customer insights and CX analytics that shape strategy and decisions.
Latest Insights
Why Biotech Companies Need a Go-to-Market Strategy Before Series B
Most biotech companies wait until Phase III or later to think about commercial strategy. By then, critical decisions have already been made — often badly. Here is why GTM planning should start earlier.
The Omnichannel Measurement Problem in Pharma
Every pharma company talks about omnichannel. Very few can actually measure whether their omnichannel strategy is working. Here is why, and what to do about it.