About Me
I trained as a molecular biologist and geneticist.
Now I work in the space between product and market, where things get lost in translation, and where clarity can change everything.
I help science-first teams get their work out of their heads (and their slide decks) and into the world: positioned properly, framed clearly, and ready to scale.
That means go-to-market strategy, messaging, product-market fit, and the internal alignment that makes any of that possible.
I’m not an agency. I don’t outsource the thinking.
I’m the person you bring in when the science is solid, but the story isn’t landing. When there’s traction pressure, regulatory weight, or five teams speaking five different languages.
And you can’t afford to waste another quarter figuring out why
I’m a scientist who moved into strategy because I kept seeing good products go nowhere.
I’ve worked across diagnostics, digital health, life sciences, and MedTech; regionally, globally, and everything in between.
I’ve launched regulated products, rebuilt positioning after funding rounds, and worked across cultures and time zones to get stalled teams moving again.
I don’t do general marketing. I don’t do vague brand work.
I do the kind of strategy that earns its place: in investor conversations, in regulatory submissions, in the hands of people who need to understand what your product does and why it matters
How I Work
I’m fast. I ask the right questions.
And I don’t need you to have all the answers, that’s my job.
Sometimes I embed. Sometimes I advise. Sometimes I build the thing myself because that’s what it takes to move the needle.
What matters is making the work land: internally, externally, commercially.
I work best with doers. With people in motion. With teams who are building something real and want the strategy to match.
I bring clarity first, then build whatever’s needed to move.
Clients come to me when they’re stuck in a loop, circling the same strategy, or chasing outcomes they haven’t defined.
What they get is sharper thinking, creative edge, and traction where it was missing.
I don’t just identify the problem, I deliver the plan to solve it.
I’ve worked across regulated systems, scientific teams, clinical logic, and commercial pressure. I speak their language because I’ve been in those roles, from R&D to front-line product delivery.
That’s the difference: I’m a scientist who can do the marketing, not the other way around.
I don’t pitch from the sidelines. I embed.
I listen. I translate. I align people who haven’t been talking.
Then I get things moving, without clogging calendars or dragging timelines.
Here’s what working with me looks like:
· I bring clarity where teams are spinning
· I build rapport through precision, not pretense
· I move fast, but only after I understand what matters
· I cut through cross-functional noise without losing the science
· I make products coherent, credible, and ready to land
I don’t dilute the science.
I translate it into something people can act on
Let’s Talk
Ready to move something that matters?