Building a Customer Engagement Score for Pharma: A Framework
A Customer Engagement Score aggregates cross-channel HCP interactions into a single, actionable metric. Here is how to design one that actually drives decisions.
Insights
Thought leadership on life sciences marketing, MedTech strategy, product positioning, and CX analytics.
Why Biotech Companies Need a Go-to-Market Strategy Before Series B
Most biotech companies wait until Phase III or later to think about commercial strategy. By then, critical decisions have already been made — often badly. Here is why GTM planning should start earlier.
The Omnichannel Measurement Problem in Pharma
Every pharma company talks about omnichannel. Very few can actually measure whether their omnichannel strategy is working. Here is why, and what to do about it.
Product Positioning for Diagnostics: Why Most IVDs Fail at Messaging
Most diagnostics companies position on sensitivity, specificity, and throughput. The problem? So does everyone else. Here is how to build positioning that actually differentiates.
How to Launch a Medical Device in the UK: A Step-by-Step Guide
Launching a medical device in the UK requires navigating regulatory approval, market access, and commercial strategy simultaneously. Here is a practical guide to getting it right.
AI in Pharma: What Actually Works, What Doesn't, and What Everyone Is Missing
Most pharma companies are using AI wrong. Not because they're not trying — but because they're using it for the wrong things. A deep dive into what actually works.