What I Deliver
This isn’t an off-the-shelf marketing toolkit.
It’s tailored, strategy-first work that cuts straight to what drives adoption.
Strategic Messaging for Scientific Value
Your innovation won’t sell itself. I build messaging that captures clinical relevance and commercial urgency—without dumbing it down.
Value propositions grounded in buyer logic
Differentiation strategies that speak to real-world decisions
Messaging frameworks that scale across teams and markets
End-to-End Launch Planning
Whether you’re gearing up for your first market entry or relaunching a product, I’ll design a go-to-market strategy that aligns R&D, sales, and regulatory from day one.
Channel strategy & asset roadmap
Buyer journey mapping
Launch sequencing and campaign support
Stakeholder Mapping & Engagement
Getting your story heard is about knowing who needs to hear it. I help you map influence networks and communicate to decision-makers—not just personas.
Key opinion leader (KOL) alignment
Payer, clinician, and end-user segmentation
Messaging testing and feedback loops
Why It Works in the Life Sciences
Too much B2B marketing in this space reads like it was written for the algorithm, not the actual buyer. I combine deep healthcare knowledge with a marketer’s instinct for traction.
10+ years in diagnostics, biotech, MedTech, and healthcare tech.
Fluent in regulatory-speak and commercial pressures.
Able to speak founder, investor, and clinician fluently
From Research to Revenue: Services at a Glance
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Clear, scalable messaging that aligns with business goals and regulatory constraints
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Sharp differentiation that resonates with the right segment
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Tactical launch plans built for uptake and growth
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Tools and training that align your sales story with clinical and buyer needs
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Insights that influence product, marketing, and positioning before it's too late
Build the Strategy
Go-to-Market Strategy
When the science is strong but the commercial path unclear, I design launch strategies that align product, buyer, and market dynamics, so adoption isn’t left to chance.
Messaging & Positioning
If people don’t understand what you do or why it matters, the problem isn’t your product, it’s the framing. I craft messaging that resonates across clinical, commercial, and investor conversations.
Shape the Product
Product-Market Fit
If what you’re offering is technically impressive but commercially raw, I help refine the value, structure the offer, and align it with the right buyers and markets.
Fractional Leadership
When you need senior strategic input without the cost or delay of a full-time hire, I embed quickly as your product or marketing lead, bringing pace, clarity, and high-level delivery.
Equip the Team
Strategic Advisory & Workshops
Not every challenge needs a full project. I run focused sessions to pressure-test roadmaps, sharpen messaging, or align teams around what matters next.
Sales & Product Training
Even great science stalls when sales teams can’t translate it. I train commercial and technical teams to communicate your value: clearly, credibly, and without dilution.
How We’ll Work Together
Start with a call: you’ll get honest feedback, not a sales pitch.
Strategy sprint or ongoing support: from one-day intensives to long-term consulting.
Measured by impact: uptake, traction, clarity. Not vanity metrics.
Let’s talk
Interested in working together? Fill out some info and I will be in touch shortly.