Pharma Is Optimizing for AI. It Forgot the Customer.
Doctors are on OpenEvidence, patients are on ChatGPT. While life sciences debates GEO, AEO and AIEO, here is how HCPs and patients actually use LLMs, and how to plan for it.
Doctors are on OpenEvidence, patients are on ChatGPT. While life sciences debates GEO, AEO and AIEO, here is how HCPs and patients actually use LLMs, and how to plan for it.